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Unlocking Hidden Gems in Real Estate: How to Score the Best Deals on Listings

Finding a great deal in today’s housing market can feel like searching for a needle in a haystack. Prices are high, competition is fierce, and many buyers feel priced out. But there is a smart strategy that savvy buyers use to find value: focusing on homes that have been sitting on the market for a while. These “stagnant listings” often come with price cuts and motivated sellers ready to negotiate. This post explains why targeting these homes can save you thousands and how to spot the best opportunities.


Eye-level view of a suburban house with a "For Sale" sign showing signs of weathering
A suburban home with a weathered 'For Sale' sign, indicating a listing that has been on the market for some time

Why Homes That Stay on the Market Longer Offer Better Deals


When a home sits unsold for weeks or months, sellers often face a tough choice: keep waiting or adjust their expectations. Many choose to lower the asking price or offer other incentives to attract buyers. According to Realtor.com, about 20.2% of listings have had at least one price cut this year. This trend holds true across regions, meaning no matter where you live, there’s a chance to find a better deal by focusing on homes that haven’t sold quickly.


Homes that linger tend to attract less competition. Many buyers avoid these listings, assuming there must be something wrong with the property or that the price is too high. This hesitation can work in your favor. With fewer offers, you have more room to negotiate on price, closing costs, repairs, or other extras.


How to Identify the Best Stagnant Listings


Your real estate agent is your best ally in this search. They have access to detailed market data and can filter listings by how long they’ve been active. Here are some key signs to look for:


  • Days on Market (DOM): Homes with a DOM significantly higher than the local average often indicate sellers who may be ready to negotiate.

  • Price History: Listings that show one or more price reductions suggest the seller is adjusting to market feedback.

  • Seller Motivation: Sometimes sellers disclose reasons for selling quickly, such as relocation or financial needs, which can increase your leverage.


By targeting these homes, you position yourself to make offers that stand out. Sellers who have been waiting for months may be more willing to accept a lower offer than those who just listed their property.


What Negotiations Can Look Like on Stagnant Listings


Negotiating on homes that have been on the market for a long time can go beyond just the price. Sellers may be open to:


  • Closing Cost Credits: Sellers might agree to pay part of your closing costs, reducing your upfront expenses.

  • Home Warranties: Including a home warranty can protect you from unexpected repairs after purchase.

  • Repair Concessions: Sellers may fix issues or offer credits for repairs, saving you money and hassle.


Realtor.com highlights that fewer bidding wars mean more power to negotiate these extras, which can add up to thousands of dollars in savings.


Seasonal Trends That Affect Stagnant Listings


The time of year also plays a role in how motivated sellers are. During fall and winter, fewer buyers shop for homes, which can lead to longer listing times. Bankrate notes that sellers may lower prices or offer concessions during these quieter months to attract the limited pool of buyers still looking.


If you’re willing to shop during these off-peak seasons, you might find more stagnant listings and better deals. Your agent can help you monitor market activity and identify when sellers become more flexible.


Real Data Shows the Opportunity


The National Association of Realtors (NAR) tracks how long homes stay on the market and their price changes. Their data shows a clear pattern: the longer a home remains unsold, the more likely it is to have a price reduction. This trend confirms that patience and targeted searching can pay off.


For example, a home listed for $350,000 that sits on the market for 90 days might drop its price by 5% or more. That’s a $17,500 savings, which could cover closing costs, repairs, or upgrades.


Tips for Buyers Targeting Stagnant Listings


  • Work Closely with Your Agent: They can provide insights on local market trends and help you spot homes with genuine potential.

  • Be Ready to Act: When you find a stagnant listing that fits your needs, move quickly. Sellers may still have other interested buyers.

  • Get a Thorough Inspection: Some stagnant listings may have issues that caused them to linger. A detailed inspection helps you avoid surprises.

  • Make a Strong but Fair Offer: Use market data to justify your offer and show the seller you are serious.

  • Consider Seller’s Situation: Understanding why a home hasn’t sold can help you tailor your offer to the seller’s needs.


Final Thoughts on Finding Value in Stagnant Listings


Homes that have been on the market for a long time offer a unique chance to find hidden gems at better prices. Sellers who face the reality of a slow market often become more flexible, giving buyers the upper hand. By focusing your search on these listings, working with a knowledgeable agent, and being prepared to negotiate, you can unlock savings that many buyers miss.


If you want to find the best deal possible, don’t overlook the homes that others pass by. Your next home might be waiting quietly on the market, ready for you to make the right offer.



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ken@kgoodwinrealty.com

224.600.5852

1910 N Clybourn Ave. Chicago, IL. 60614

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