13 tips on how to professionally photograph your home in order to sell it

Updated: Mar 9, 2020

1. Hire a real estate photography professional

If you’re not confident in your abilities, consider hiring a pro. A professional real estate photographer is often the fastest and easiest way to get the best real estate images, especially when you’re under stringent timelines. Use local professional photographers who have the time and expertise to take as many great-looking photos as you need.

Here are some steps to hiring a real estate photography professional:

Estimate real estate photography costs: The cost will vary depending on the photographer, the size of the home and the number of photos you require. Generally, real estate photography pricing starts around $100 and can go well into the thousands, especially if you want real estate drone photography to capture aerial images of the property.

Find a real estate photography professional in your area:

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View their portfolio ahead of time: Make sure they have a strong portfolio and the appropriate skill set by viewing their past real estate listing photos online.

A professional photographer will also be able to shoot video walkthroughs and 3D home tours, along with any other new photography offerings.

2. Purchase a camera that’s within your budget

Digital cameras come in all shapes, sizes and price ranges — and although you don’t want to skimp on image quality, you don’t need to spend thousands to properly photograph a home. Here are some real estate camera options to consider:

Digital point-and-shoot: These compact, easy-to-use cameras are popular with many agents. Consider one that shoots at least 5-megapixel images.

Smartphone: Chances are you already own a smartphone with a decent camera. Consider purchasing attachments such as a lens, stand or light for taking real estate photos with your phone.

Drone: You can use a drone to capture images of the exterior and interior. The advantage of real estate drone photography is that you can often shoot from angles that aren’t possible while standing on the ground. The downside is that drones typically have a high upfront cost compared with point-and-shoot cameras and smartphones.

DSLR: If you’re looking to invest in a long-term real estate camera, a DSLR may be a good choice. They’ll provide the best real estate listing photos in any lighting condition, have interchangeable lenses (for a wide variety of shots) and typically allow more control over photo quality.

We found that 84% of sellers want agents who can take photos of their property and promote the listing on real estate websites, so owni